UI Trends 2020: Top 10 Trends Users Will Love

UI Trends 2020: Top 10 Trends Users Will Love

UI trends 2020? Yes, the year is coming to an end AGAIN! So we’re going to check out which will be relevant and in demand User Interface Trends in 2020.

We at UX studio picked 10 UI trends that we think will surely stick around in 2020!

  • Which factors are influencing the UI trends of 2020?
  • The top 10 UI trends in 2020

We intend to use these UI trends not only to satisfy users’ aesthetic requirements but also provide them with a high level of usability. A wise combination of these trends will lead to happier users, and ergo your product’s success.

Which factors are influencing the UI trends in 2020?

The current technological ecosystem always influences the trends of the upcoming year. Can you think back to what has happened in 2019 so far?

The change in the design-first approach

The design-first approach for digital products became a secondary attribute this year. Why? These designs should improve people’s lives and also help meet business goals.
In 2020 the trends will match these requirements more than ever before. They prioritize speed, simple page designs, mobile-first approach, and most importantly, spiced up with artificial intelligence. 

These are the top 10 trends we will cover:

  1. Fullscreen smartphones
  2. Unique illustration and animation
  3. Storytelling
  4. AR
  5. VR
  6. AI
  7. Responsive colors

Further UI trends focused on looks rather than UX

  1. Oversized, bold typography
  2. Broken grid, asymmetrical layouts
  3. Skeuomorphic design

I am going to showcase some websites that beautifully integrated a modern UI and could inspire us in the future. Caution! Lots of GIFs ahead! 

So without further ado, here are UI trends of 2020:

1. Fullscreen smartphones

Most phones have lost their borders and have rounded edges. This changes their interface quite a bit. It will pose challenges for designers to use sharp-edged elements in their mobile UI and app design. 

Moreover, iPhones don’t have home buttons anymore and Android phones are also losing the on-screen buttons to save space for the displayed content. 

To achieve a cleaner screen, the navigation relies on gestures which can also be a challenge designers have to face. It is a bold move to make users learn new navigation styles.  That’s why adding visual hints or having an onboarding is crucial to help them understand the navigation process. 

Apps that are running on the latest operating systems of these fullscreen smartphones are implementing the Dark mode. Another thing to consider when designing a new platform next year.

2.Unique illustration and animation


Digital or hand-drawn, 2D or 3D, custom illustrations, you name it. The free forms, unaligned designs, and vast asymmetries not only help platforms stand out from the generic, but they also create a friendly and inviting environment and bring users a better experience.

ui trends 2020 - encry.com

Additionally, to make these pages stand out even more, these illustrations often come to life with complex motions. This dynamism makes it easier to capture users’ attention and explain what the company or brand has to offer at a glance. An enjoyable illustration can give websites or mobile apps their own personality, thus making them more memorable.

ui trends 2020 - Pitch.com

Fortunately, we live in an era where we have powerful devices, and soon, with 5G capability, animated 3D UI won’t be a pain to load anymore. In 2020 other animated elements like logos, illustrations, and texts will also thrive on web pages and help users distinguish the parts they can interact with.

ui trends 2020 - oasen.n

What is more, we mustn’t forget about feedback. After an event takes place, feedback should be given to assure that the intended action has actually happened. Moving elements and unexpected animations activated by scrolling make users curious, making them scroll further to see what happens next.

Nevertheless, we have to be mindful about these bold solutions and take the industry that the website represents into account. Whenever a change is made it should be tested keeping the conversion rates in mind. But if used right, minimalistic with a touch of neat 3d illustration, a service website can still look professional while up-to-date.

product managers guide to ux design

3. Storytelling

The ability to tell great stories around a digital experience will continue to trend among the best. Typography itself can build a strong visual hierarchy. An extremely crucial element of UI, it plays a major role in bringing about an excellent user experience. 

ui trends 2020 - pitch

Text style by itself will still not do enough. Copywriting has become one of the most important elements for a great user experience and it will hold its ground in the upcoming year. While the style captures the users’ attention, the narrative engages them with a brand because it makes them feel like they’re part of the story. This, in turn, keeps users from simply scanning through the content. So don’t underestimate the power of UX writing.

4. Augmented Reality

ar, augmented reality

In 2020, web design trends will involve thinking outside the box, or rather sticking to the grid. We need to forget UI fixed to screens. Instead, we should emphasize interactions which feel like they take place within the real-world environment. Google and Apple have already introduced their own AR development platforms, ARCore and AEKit, that blend the physical and digital worlds. AR UI can have different approaches:  

  • Object-related, real-world objects that have tethered interaction;
  • Fixed to screen space, where the user has to position the camera in a specific way;
  • Real-world related, which uses the surrounding physical world.

Besides its headset, Apple invests a lot in AR, and there’s a lot of excitement around the Apple Glasses. Therefore, as a designer, if you haven’t already, you should start expanding your knowledge with the upcoming AR UI kits. Additionally, might also want to think through the context and function of AR experience carefully.

As designers, we have to consider the fact that we’ll have to get prepared and start learning new tools. The ability of creating augmented reality interfaces and creating 3D elements might become very useful skill in the upcoming years.

5. Virtual Reality

2019 has been a year of progress for Virtual reality. We could call it the internet of experiences because of the effect that it has on users. 

vr, virtual reality

Although VR headsets bring most of the excitement to the gaming audience for now, VR experts predict that since the Oculus Quest launched, many opportunities have opened for other industries. For instance it would be a great possibility for healthcare to help cure phobias or in education to enhance interaction. Designers should also be prepared and look out for the opportunity of creating virtual spaces for collaborations. Even doing so, we have to be mindful that not all users will have a VR headset so we have to think of a mixed platform solution.

6. Artificial Intelligence

ai, augmented reality

It’s no surprise that in 2020, AI will be it integrated into almost every possible product. 

I highly doubt that it will replace designers though. Moreover, it will probably ease and benefit our work. 

Thanks to AI’s  capability of collecting huge amounts of data, we will notice more and more personalised products that are 100% tailored to each and every individual’s need. A very common example is when you have to check tags of topics you are interested in after signing up to an app. Or when you had to like or dislike songs on Spotify to help it figure our your taste in music. These long and sometimes boring onboardings which were designed to get to know the user will appear less often as they are being replaced by machine learning.

Products will learn more and more about the users based on their behavior, which will help with creating a better user experience. This eventually could actually lead to a higher conversion rate. What is more, lots of time will be saved for the designers too. Instead of fabricating hundreds of onboarding screens, we will be able to focus on delivering smoother experiences.

7. Responsive colors

It has been around for a while now and brands have progressively been adopting it. You have probably seen it on Dropbox and Spotify and not that long ago, Facebook has also implemented it to its company brand. Instead of owning a single symbolical color the brand is responsive to its context. It can be a number of predefined ones or a dynamic color system that takes on the color of its environment.

responsive colors

Further UI trends focused on looks rather than UX

Further down the list, you will find some UI trends that are likely to stick around in 2020. Even though they can be visually very attractive, loud, and fun, I have to say that they might not benefit the usability of a website in the best possible manner.

8. Oversized, bold typography

Bold typography will hold its place in 2020. Moreover, it’ll probably grow even bigger.  

UI trends 2020 - disrupt
UI trends 2020 - vinstetssaiset

It doesn’t only look good, but this eye-catching solution also excites and shocks the visitors of a website, and makes them spend more time on it.

In contrast to UI, considering the user experience aspect, a large text that doesn’t say much might not bring the results we expect. Yes, the user will be curious and will probably scroll through the page to see what happens next, but they might not convert. 

Without a strong value proposition that provides a solution to the visitor’s need or a call to action that invites them to take the next step towards conversion, the website risks to be a waste of time and money both in design and development.

9. Broken grid, asymmetrical layouts

It seems that the upcoming year will not be famous for tidy and traditional grid usage. We will notice a lot of overlapping elements. Split screens are coming back to life but now there’s a twist to it, they’re also combined with asymmetrical layout. It mostly consists of elements placed in a very unusual way, yet not randomly. We will encounter lots of overlaps and a generous amount of whitespace. 

lyst.com All of these elements have the purpose to guide the eyes in the direction they want to emphasise the most.  

Other trends in website design will adopt the modernist art movement’s attributes like constructivism or brutalism.

ui trends 2020 - usbynight.be
ui trends 2020- 15finches.com

Yet again, we have to be mindful about the purpose of the website and towards which elements we want to navigate the users, because as a business, we have to reach a goal. If we decide to adopt a UI trend, we have to make sure that after the visitors had their fun on our webpage they will also convert.

10.Skeuomorphic design

Skeuomorphic design
By Alexander Plyuto

Is it making a comeback? It’s been spreading faster than fire on Dribbble. For those who are not familiar with this term, in user interface design Skeuomorphism refers to elements that are designed in a very realistic way so that they simulate a real-life object with as much proximity as possible.I had mixed feelings about it back in the past and I feel similarly today too. As much as I love the effort behind it, the combination of soft shadows and gradients bringing an element to life and making it seem real, I can’t help but think about its feasibility.

When it is done right it really can be very nice looking, but we have to consider that we live in a fast and ever-changing world. Because of that, we have to consider the excessive amount of work it takes both to design and develop skeuomorphic design. 

Summary: UI trends 2020

Not to mention that making a screen responsive with all the combined skeuomorphic elements could also be challenging.
Nevertheless, I’m really curious to see what the future brings to this approach.

#1 Full screen smartphones

More mobile-optimized design. Gestures will replace navigational buttons which will leave even more space for the actual content and where relevant, an extra UI kit for Dark mode.

#2 Unique illustration and animation

Animated free forms, unaligned designs, and vast asymmetries not only help platforms stand out from the generic, but they also create a friendly and inviting environment.
Micro-interactions and animated elements make the whole experience more human, due to powerful devices and soon 5G they are here to stay.

#3 Storytelling

Typography doesn’t only make a great tool to create your brand image. Combine it with a great copy to get a story users can immerse themselves in.

#4 AR

Designers will have to think outside the box to create experiences beyond screens.

They will have to prepare to learn how to use new tools and expand their knowledge with the upcoming AR UI kit.

#5 VR

The wireless Oculus Quests opens lots of new doors towards VR. Other businesses might use it in healthcare or online collaborations.

#6 AI

AI will be integrated into almost every possible product and it might be a time saver for many design professionals.

#7 Responsive colors

Instead of one symbolic brand color, more companies will aboard the idea of switching to a dynamic color system that takes on the color of its environment.

#8 Oversized, bold typography

Use bold typography wisely. Combine it with a great copy to get a story users can immerse themselves in.

#9 Broken grid, asymmetrical layouts

Breaking the rules gives the website a playfulness which makes users curiously explore further. But be mindful about the purpose of the created website.

#10 Skeuomorphism

There is a reason why it was put to rest back in the days, but let’s see what kinds of smart solutions can be made for this approach to be implemented in the future.

UX/UI designers need to work with creativity and innovation. While we can’t avoid the desire for one-of-a-kind status, keeping up-to-date on the latest trends and adapting to them accordingly on the platform remains crucial.

Is there more?

Did we miss any trends in this post that lie close to your heart? Let us know in the comment section!

Planning a design OR research project soon? Get in touch with UX studio and find out how we can help you conduct usability research and create a powerful UI that will appeal to your target audience.

Users drop from your website and the conversion rate is low? UX audit might help pinpoint usability flows in your product and define key steps to improve its performance. Learn more about UX audit and why you should consider it.

This article originally appeared on UX STUDIO

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